Privacy Policy

Beyond The Trends Personal Styling – Privacy Policy

Effective Date: 12 January 2026

Chunky Shoes UK Ltd, trading as Beyond The Trends Personal Styling (“we”, “us”, “our”), respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, process, store, share, and protect your personal data in accordance with the UK GDPR, Data Protection Act 2018, and other applicable data protection laws.

By using our services, website, or third-party platforms we provide access to, you consent to the practices described in this Privacy Policy.

1. Definitions

  • Data Controller: Entity that determines the purposes and means of processing personal data.

  • Data Processor: Entity that processes personal data on behalf of the controller.

  • Data Subject: Any identifiable individual whose personal data is processed.

  • Personal Data: Information relating to an identifiable individual (e.g., name, address, email, phone number).

  • Special Category Data: Sensitive personal data, such as health, racial/ethnic origin, or biometric data (not generally processed by us).

  • Processing: Any operation performed on personal data, including collection, storage, use, sharing, or deletion.

  • Third Party: Any person or entity other than the data subject, controller, or processor.

2. Who We Are

Chunky Shoes UK Ltd, trading as Beyond The Trends Personal Styling, is the data controller for the purposes of data protection law.

Contact:
Data Representative: Michelle Summers
Email: contact@beyondthetrends.com
Postal Address: 128 City Road, London EV1V 2NX

3. Personal Data We Collect

We process the following categories of personal data:

  • Identity & Contact Information: Name, postal address, email address, telephone number.

  • Service-Related Information: Age, height, clothing sizes, style preferences, consultation notes, wardrobe photos.

  • Third-Party App Data: If you use our third-party digital wardrobe service (e.g., Hue & Stripe), data uploaded to the platform, including clothing photos, may be processed by the third-party provider.

4. How We Collect Your Data

  • Directly from you when booking or using services.

  • From gift vouchers purchased for you.

  • From third-party apps used in connection with our services (e.g., digital wardrobe platforms).

5. Purpose of Processing

We process personal data to:

  • Provide the services you book and pay for.

  • Communicate with you regarding appointments, updates, and service changes.

  • Improve our services and provide tailored styling advice.

  • Send marketing communications if you have opted in.

6. Legal Basis for Processing

Our lawful bases for processing personal data include:

  • Consent: Where you provide explicit consent to receive communications or share data.

  • Contractual Necessity: To provide the services you have booked.

  • Legitimate Interests: To operate and improve our business, provided this does not override your rights.

7. Sharing Personal Data

We do not sell your data. We may share personal data with:

  • Third-party service providers who assist us in delivering our services (e.g., payment processors, digital wardrobe platforms).

  • Legal and regulatory authorities where required by law.

US-Based Third-Party Transfers

If personal data or wardrobe photos are stored by a US-based service provider (e.g., Hue & Stripe), we will ensure:

  • Appropriate safeguards are in place in accordance with data protection law.

  • Only the data necessary to deliver the service is shared.

  • Transfers are limited to services required for our business purposes.

8. Data Retention

We retain your personal data only for as long as necessary to:

  • Provide the services requested.

  • Comply with legal obligations.

  • Allow for follow-up services or inquiries with your consent.

Wardrobe photos uploaded to third-party apps are retained according to the platform’s retention policy.

9. Data Security

We implement technical and organizational measures to safeguard personal data, including:

  • Password-protected devices

  • Encrypted storage where applicable

  • Firewalls and anti-virus software

  • Restricted access to personal data

  • Secure disposal of paper records

10. Your Rights

You have the right to:

  • Access and receive a copy of your personal data.

  • Rectify inaccurate or incomplete data.

  • Erase personal data where no longer required.

  • Restrict processing in certain circumstances.

  • Object to processing for direct marketing.

  • Data portability, where processing is automated and based on consent or contract.

Requests should be made in writing to our Data Representative.

11. Automated Decision Making

We do not engage in automated decision-making that affects your legal rights.

12. Changes to This Privacy Policy

We may update this policy occasionally. Updates will be posted on our website and, where appropriate, notified by email.

13. Complaints

If you have concerns about how your data is processed:

  • Contact our Data Representative: Michelle Summers, [email/phone].

  • You may lodge a complaint with the UK Information Commissioner’s Office: https://ico.org.uk/global/contact-us/email/ or Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.